Shoe Care and Maintenance

Proper Wearing: Start with the Basics

Sneaker care begins the moment you put them on. Use a shoehorn to prevent unnecessary wear on the heel. If your sneakers have laces, always untie them first before slipping them on. After putting them on, make sure to lace them up properly so they fit snugly but comfortably. When taking them off, be careful – no stepping on the heel with the other foot! That’s a big no-go if you want your sneakers to last.


Waterproofing: Invisible Protection

Want your sneakers to survive rain, snow, and mud? Waterproofing is the key to longevity. Before wearing them for the first time, clean your sneakers and apply a waterproofing spray. Remember, one-time application is not enough – protection needs to be regularly reapplied, especially during winter. We recommend trusted products like Crep Protect or Jason Markk, which provide effective protection even in harsh conditions.


Shoe Rotation: Give Them a Break

Every pair of sneakers needs time to recover to last as long as possible. Wearing the same pair daily doesn’t allow the moisture inside to dry out properly, which can damage the material and reduce comfort. Rotate between multiple pairs to give them time to rest and extend their lifespan. Plus, having more options lets you better match your outfits.


Cleaning & Drying: Keep Them Looking Fresh

When your sneakers get dirty, clean them the right way. Forget the washing machine or dryer – that’s a death sentence for sneakers. Instead, use a mild soapy solution and a soft cloth.

For drying, avoid radiators, fireplaces, and other heat sources, as these can damage the materials. The best way is to let them air dry naturally and then reapply waterproofing for maximum protection.


Care That Pays Off

With just a few simple steps, your sneakers will look as good as new. Give them the right care, and they’ll reward you with long-lasting durability and a flawless look. Style starts from the ground up – keep your sneakers in top form! 🙌